This is where most of the beauty aisle lives: synthetic ingredients made in a lab to be cheap and shelf-stable, not to nourish your skin. Names like parabens, phthalates, sodium lauryl sulfate and paraffin show up again and again. We leave every one of them out. Your skin was never meant to drink chemicals.

A small step up, but not the answer. Industrial seed oils are forced through heat and solvents until whatever was good in them is gone, and what's left can stress the skin rather than feed it. We cold-press instead, so the oil stays as close to the plant as nature made it.

Ingredients engineered in a lab to grow faster and cheaper, but changed from what nature intended. Your skin recognises the real thing, and that's what it responds to. We only ever work with plants the way they actually grow.

Real plants, but grown under a mist of pesticides and herbicides. Those sprays don't simply wash away, they travel with the plant into whatever it becomes. We choose organic so nothing unwanted comes along for the ride.

Clean, honest and free from sprays, a beautiful place to start. But most organic plants are farmed in neat, single-crop fields. With no competition and tired, overused soil, they never have to grow strong. Good, but not the most alive a plant can be.

Now we're getting somewhere. Wild plants grow where nature planted them, in living soil, surrounded by other species they have to compete with. That struggle is exactly what makes them stronger, richer and fuller of the good your skin is looking for.

The holy grail, and the only place we harvest. In the far North, plants face brutal cold, biting wind and a growing season measured in weeks. To survive, they pack every drop of nutrition into their blooms fast, becoming more potent than anything grown anywhere else on earth. This is what we bottle for you. Nothing less.